Somewhere between logos and sliders target markets tend to be forgotten. You can’t design a site that caters to everyone – and you shouldn’t try to. Keeping your core audience in mind is the one thing that translates into a successful user experience.
If We Ask…
…a hundred designers what the best UX tips are, these are usually the answers we get:
- Simple navigation
- 3 clicks to site goal
- Clear text
- Call to action is defined
- Lots of media
Heck, you could write a ‘UX blueprint handbook’ (it probably exists!) and include all of these things. And you know what? 80% of websites out there would be semi-successful just keeping these things in mind.
But you don’t want to be part of that 80%. You want to knock it out of the park.
Those Crazy Japanese
So what’s the difference between designs that function and designs that are extremely effective? Your core audience. Just think about it. What does your audience like? What are they used to seeing? What makes them tick? Where is your audience located?
Here’s a bit of homework for you: spend some time looking at videos and commercials from Japan compared to media that is targeted to North Americans. It won’t take you very long to see a major difference (colors, noise level, etc).
To North Americans, Japanese commercials might be perceived as wacky or crazy, and that’s exactly right – they weren’t designed to appeal to a Western palate.
Apples and Apples
Why are we talking about commercials and not websites? Because it’s the same thing. It’s all wrapped up into the massive package called ‘advertising’ and that’s exactly what a website aims to do – advertise a product or service with the end result being increased revenue.
User experience isn’t just about applying a blueprint. It’s about customizing that blueprint to fit your audience.