Tech startups that want to get some serious attention have a habit of choosing Cavaliers players to show off new tech. Last year, J.R.Smith played around with a Hoverboard with press watching.
This year, Cavaliers Point Guard, Kyrie Irving, wore something that few people have seen before – a ‘Subpac.’
Subpac Gets Noticed
When asked what he was wearing, Irving told press ‘It’s a Subpac, you’ll be hearing about it soon.’ Since Irving was addressing a roomful of press at the time, information about the Subpac has spread across the Internet this morning. So what is it?
The Subpac is a basically a sound device that is worn as a harness. The Subpac connects with whatever music you might be listening to at the moment and provides a completely immersive sound experience – kind of like ‘D-Box’ cinema seats (the kind that moves and shakes with a movie soundtrack).
Subpacs have been around for a while now (the company launched a successful Kickstarter in 2013). You can buy a Subpack for around $279 through the company’s website (though the one that Irving was wearing is not the same as the one on the site).
Whether Subpac asked Irving to endorse the product during the NBA Game 7 pre-game is unclear, but it doesn’t hurt to have the player that carried the Cavaliers to a major victory last night wearing the device!